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When a grain of salt won't do it.

I love industry websites like fiercewireless.com and theregister.co.uk. They keep us up to date with the goings on across wide swaths of the telecom and technology industries. However, I am rarely impressed with the accompanying analysis of many tech bloggers/writers. It seems that more and more the tech media lacks the broad technical expertise required to see much past press releases and industry hype. Often, some products are so over hyped that they have credibility bestowed upon them that they have not earned (i.e.: WiMax).  In other instances, truly ground breaking and industry shifting products get labeled as over hyped, as is the case with the iPhone.

I am a strong believer in the Apple way of doing business. I make no secret of that and after a spending a good deal of time researching it has become clear to me that the new additions to the Apple SDK to include support for rapid iPhone development is a death blow to the rest of the Smartphone industry, but it appears that it is not as obvious to my friends and colleagues why.

FTW is a common internet abbreviation of "For The Win" and it best describes what the iPhone SDK means for Apple.